"Salutations, Megan!" reads a chat bubble that pops up on your phone. “It looks like you spent $600 more than last month.” A graph of your spending follows to illustrate how you frittered your money away. This is Penny, a chatty finance app that comes complete with ginger hair and jokes.

Trōv is aiming to make insurance more appealing to Gen Yers by ditching complicated policies, instead providing simple and flexible protection through an easy-to-use app. But can it win over a generation of consumers who still see coverage as an optional extra rather than a necessity?

Gen Yers came of age during one of the worst global financial crises, got saddled with a record amount of student debt, and are worse off than their parents were at the same age. So how are they managing the money they owe? And how have attitudes towards borrowing changed for this cohort?

For a generation of young Australians, traditional banking models are losing their lustre, and the financial sector is getting a digital shakedown. Whether you need a loan to buy livestock or help through medical school, peer-to-peer lender SocietyOne is offering a different solution.