Do Gen X really only dream of discounts? Do they actually give a damn about ‘organic’? And what does snacking look like when you’re old enough to know better? Canvas8 sat down with British men and women between the ages of 35 and 49 to find out how and what they really like to eat and drink.

Australia has long been seen as a nation of hard-drinking lager lovers, but the truth is more nuanced – and surprising. Aussies now drink less than at any point in the last 50 years, abstention is on the rise, and tastes have significantly changed too. But what’s behind these cultural shifts?

Public Health England (PHE) has launched its biggest health campaign in eight years with the new 'One You' brand, targeting unhealthy adults between the ages of 40 and 60 who've fallen into bad habits. Via TV spots and social media, PHE hopes to get this generation into shape.

People don’t like being told what to do, especially by big corporations. And knowing that men in particular don’t like listening to health advice, pharmaceutical company AstraZeneca targeted the wives and kids of unhealthy dads. But how did it do this? And why did it work so well?