Signal4 Oct 2016
Pine-Sol appeals to Gen Y with what it can't do

The smell of pine is synonymous with cleanliness – something that works in favour of cleaning product Pine-Sol. Despite its site claiming that it's ‘been cleaning America’s toughest dirt, grease and grime’ forever, the brand’s latest campaign is appealing to Gen Yers with all the things its product can’t do.

Pine-Sol appeals to Gen Y with what it can't do
©Pine-Sol (2016)
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