China is the world’s most socially connected market, even ahead of the US. As titans Tencent and Sina Weibo prepare a more aggressive push to monetise in 2016, advertising revenue is set to skyrocket to $5.33 billion, surging 56%. And foreign advertisers are riding the wave.

Do you often overlook offers and vouchers sent to your inbox by restaurants? Zizzi is trying to change this by providing customers the chance to win prizes by playing an online scratch card. But can its gamification approach really increase customer engagement with the brand?

With 79% of Brits rarely or never clicking online ads, brands are wasting huge sums of money on ineffective advertising. So how can companies entice consumers to voluntarily eyeball their content? Canvas8 sat down with 15 British men and women to find out what they think about online ads.

Native advertising has exploded over the internet in recent years. But for many consumers, figuring out what’s been paid for and what’s strictly editorial can be confusing. Nathaniel Evans, who studies the phenomenon, explains to Canvas8 why people often don’t recognise sponsored content.