Meeting strangers online has become the norm, with usage of dating apps having tripled among Gen Yers and doubled among Boomers. Tinder's appeal is in its immediacy – and now it’s attempting to apply that to the way we meet and make new friends.
Raised online, Gens Y and Z expertly craft virtual identities that reflect and enhance their offline lives. And increasingly, friends – or ‘squads’ – are a part of that image. As the hashtag of the moment, what does #squadgoals say about the way digital natives form and maintain friendships?
Tech can’t change the way we love (yet), but it has changed the way we date. Globally, 91 million people use dating apps, with Tinder boasting 50 million users. But swiping has become boring. So what’s filling the gaps in the market? And how do people want to find love in 2015 and beyond?
David Cameron is now on Tinder. Not because he’s split with his wife, but because he’s hoping to get young people to ‘swipe right’ on remaining in the EU. While the majority of under-25s are pro-EU, around half are expected not to vote – and the dating platform is seen as a way to engage them.
There’s an app for almost anything. From food delivery and fitness trackers to Tinder and Happn, there’s now an app that lets you swipe right for friendship. US-based start-up Hey! Vina promises to connect and empower like-minded women who are seeking totally platonic female friendships.