Kosas is a lipstick that suits all skin tones

Signal20 Jul 2016

Whether you’re olive-skinned or rosy-toned, finding the right lipstick can be a challenge, with many shades running too warm or cool depending on their pigmentation. One US company is setting out to change that, using colour theory to make a swatch of universally-wearable lipsticks.

©Kosas Cosmetics (2016)

case study·
25 Feb 2016

Milk: quick cosmetics for cool girls

case study·
25 Feb 2016·
LAST UPDATED 13 Oct 2023

In a rush? No make-up brush? No worries. Milk understands the way young women think about and use beauty products. Sold as ‘high concept, low maintenance’, it's inspired by and designed for creative, cool girls – providing mascara that’ll stay on all weekend and lipstick that’s actually kiss-proof.

case study·
26 Mar 2015

Stowaway: ‘right size’ make-up for women on the go

case study·
26 Mar 2015·
LAST UPDATED 13 Oct 2023

Handbag real estate is in short supply. Women carry around 40 items in their bags – from iPhones, to spare knickers. Stowaway makes ‘right sized’ cosmetics; small enough to be slipped into a clutch. Can this tiny beauty brand disrupt the big players in a $60 billion beauty industry?

case study·
4 Feb 2015

Un-fancy: minimising your wardrobe into a suitcase

case study·
4 Feb 2015·
LAST UPDATED 13 Oct 2023

Imagine your entire wardrobe fitting into a suitcase. That means everything; shoes, underwear, coats and trousers. Whether this fills you with hope or horror, it’s a reality for some. Un-fancy, the ‘wardrobe by numbers’ blog, exemplifies the minimalist fashion movement’s increasing online momentum.