With its offerings of fashion and home furnishings from British designer names, Debenhams has long been a staple on UK high streets. It’s now set its sights on consumers Down Under, who are already buying from the retailer online, particularly expats who want a taste of home.

Fancy incorporating snail mucus, starfish extract or bee venom into your beauty regime? Americans certainly do. These are key ingredients in many popular Korean beauty products, and they’re gaining popularity among American consumers. But what's the appeal behind them?

The Korean wave phenomenon – also known as hallyu – has seen South Korean culture exported across the globe, and the nation’s beauty sector is now following in its wake. Having seen success domestically, Memebox intends to ride this wave to the US, bringing with it curated K-beauty boxes.

From Fangirls to Coasties, the US is home to a colourful range of teen subcultures. In the second of a series exploring Gens Z and Y, Andrea Graham Richeson takes a look at Korea-obsessed K-poppers. How’s this group changing what it means to be a consumer in an increasingly global market?