How do you keep up to date with political issues? Some scroll through their Facebook feeds, while others get their daily fix reading the newspaper. But soon, we’ll be able to access the latest headlines in a more digestible manner, as Snapchat branches out into the world of politics.

Since its launch in 2011, Snapchat has taken the digital world by storm; it has over 100 million active users and more than seven billion snaps are streamed daily. Now, the social platform has signed a multi-year deal to share live moments from Wimbledon, so everyone can grab a slice of the action.

According to research, goldfish now officially have longer attention spans than humans. But is it really that simple? Canvas8 sits down with Faris Yakob, author of Paid Attention: Innovative Advertising for a Digital World to discuss how human attention is changing and why it’s so important.

If you knew that this was the only chance you’d ever get to read this sentence, would you pay closer attention? Snapchat’s ephemeral messages are a more human way of relating digitally, but they offer more than just a carefree share. Their fleeting nature asks us to stop and pay attention.