More than a quarter of people in Japan are over 65. Combined with an extremely low birth rate, Japan’s seniors are an increasingly dominant demographic, and numerous companies are now looking to help the country save on health costs by getting the aged to exercise both mind and body.

Jam and scones. Knitted tea cosies. Stories about the good old days… how about arty Sierra-filtered snaps? Age UK’s #NotByMySelfie campaign brings our perceptions of seniors into the 21st century via the selfie, reminding us that no one should be alone in the digital age.

It’s a fact; we’re getting old. By 2020, over-60s will outnumber under-5s for the first time. And as death looms, our fear of it does, too. Linda Court Salisbury and Gergana Y. Nenkov sit down with Canvas8 to explain how considering our own mortality can affect decision making in later life.

Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?