"Incredible view of Mount Fuji this morning!" tweets a tourist, alongside an Instagram picture to prove it. Once upon a time it would've only been seen by her followers, but now, the Japanese tourist board can use it as research into where campaigns should be directed.

From televised musical spectaculars to streams of explosions on Periscope, live news and entertainment is available in more varied and accessible forms than ever. But in a multi-channel, multiplatform universe, how do you go about finding an audience for what’s happening right now?

As people grow increasingly anxious about always being ‘on’, they’re seeking new ways to relax. Walkonomics is an app that encourages users to take longer, more beautiful paths. But if 70% of people feel short on time, will they really want to spend precious minutes on taking the scenic route?

Spotify and YouTube are the radio and cassette player of the modern day. But with 65% of us identifying as visual learners, musicians are having to adapt the ways in which they connect with fans. Beyoncé’s latest album, Lemonade, takes this concept to a whole new level.