Chinese consumers account for a huge portion of global luxury sales, but many buyers are spending cash overseas due to the high import tariffs that bump up mainland retail prices. Amid this decline in mainland luxury spending, there's one sector that’s booming; high-end sportswear.

Chinese women are increasingly paying for fitness gear, classes, coaching and athletic events. And taking note of this trend, Western sports brands like Nike and Adidas are ramping up their efforts to target women with messages of independence, challenging yourself and self-expression.

Whether driving Lamborghinis or splashing out at Louis Vuitton, the 20-something sons and daughters of China’s wealthiest business moguls are living the life. But as a nation in the midst of an anti-austerity drive, no one in China likes a show-off. Are the fu’erdai really as bad as their rep?

Asia's selfie obsession – especially amongst women – is more prominent than ever. In response, there's been an explosion of beautifying apps that automatically detect facial features, and enhance them according to Eastern beauty ideals.