Reading is still in. And not just for older generations; teens still love to read, too. A recent survey looking at generations across the world found that Gen Z rate reading as one of the top activities to do in their spare time. Why does reading still have such an appeal for teens?

New mums are older than they’ve ever been. They’re also better off. With the 2.4 kids standard fading, are today’s babies being born into a lap of luxury where only the best will do? If so, how can brands align with this quality-not-quantity approach to family life?

While over 70% of American women with kids are now part of the labour force, rising childcare costs mean that paying for nursery isn’t always an option. In the first of a two-part report, we look at why there’s a childcare crisis, and how governments and alternative carers are helping out.

Parents can regret the lack of quality time spent with their kids – a guilt that’s magnified for those who travel for work. Lufthansa is helping parents relieve this guilt by installing recording studios at departure gates in airports. But do kids want a bedtime story sent straight from the terminal?