Budweiser rebrands its beer 'America'
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Signal
May 17, 2016
Budweiser rebrands its beer 'America'

In honour of the 2016 presidential elections and just in time for the boom in summer beer sales, Budweiser has undergone a patriotic makeover. Now going by the name of ‘America’, the iconic beer brand is putting national pride directly into drinkers’ hands.

Budweiser is rebranding itself, and its chosen name is America. As well as replacing the word ‘Budweiser’ with ‘America’, almost every bit of on-pack text has been updated to cite the Pledge of Allegiance, the Star-Spangled Banner, and America the Beautiful – all rendered in Bud’s familiar lettering. "If we’d launched Budweiser yesterday, as a new brand, we probably wouldn't have had the license to do it," says Ricardo Marques, vice president at Budweiser. "The work of the past few decades allowed us to build this brand as a truly American brand."