Kim Kardashian made a name for herself in Keeping Up With The Kardashians – a legacy that’s been her cross to bear. Now, reality television’s sweetheart is all grown up, and as the wife of a rapper, mother and fashion icon, she’s also serving as queen of the mobile gaming world.

Native advertising has exploded over the internet in recent years. But for many consumers, figuring out what’s been paid for and what’s strictly editorial can be confusing. Nathaniel Evans, who studies the phenomenon, explains to Canvas8 why people often don’t recognise sponsored content.

Indian internet coverage is patchy – especially if you’re stuck on a rickshaw. But with one of the largest smartphone user bases in the world, there’s still huge demand for boredom-killing mobile games. One company is finding success by offering more fun for less data.

The iPhone is India’s most sought-after status symbol. Gadgets are where it’s at, and as consumers get more confident buying and selling them online, they’re taking ownership of Facebook to tailor the digital marketplace to their needs.