Bangalore is leading the redefinition of luxury living in India, largely due to its reputation as the IT capital. "Bangalore accounts for roughly 5% of the senior management category in the IT sector, who aspire to a lavish lifestyle," explains Vestian's Shrinivas Rao.

A report has found that people living in smaller Indian cities love pricey products and are driving growth in the luxury sector. This is despite the fact brands don’t tend to market or reach out to them. So why are people living in smaller cities so keen to get their hands on high-end goods?

Having a sought-after address is no longer enough for India’s super-rich, whose appetite for extravagant homes is set to grow as the nation’s population of billionaires and millionaires expands in the coming years. What are wealthy Indians looking for from their four walls?

Chumbak is an apparel and homeware brand that pokes fun at Indian life. From its humble beginnings as a home-based business, it's grown to more than 30 stores via digital marketing. But how has it engaged India’s Gen Y with fridge magnets featuring the everyday sights of their native country?