It won’t be news to anyone that bloggers, vloggers and Instagrammers can be powerful allies for brands. But in a rapidly expanding social media universe, how do you find – and then connect – with the right people? Famebit is a platform designed to do exactly that.

There are 14.9 billion beauty-related video views on YouTube with well-loved faces like Zoella and Michelle Phan commanding the attention of millions of potential beauty consumers. L’Oréal Paris is now turning to the vlogging community in a global talent contest to find a new make-up designer.

EOS lip balm has become a cult hit, selling over 1,000 units per week at Selfridges in 2013 and being named the fourth most influential brand in the world for female Gen Yers. But how has a seemingly dull product spawned one of the most coveted and identifiable brands for women around the globe?

People don’t like ads, and the success of Spotify Premium shows that they'll pay to avoid them. YouTube is now offering a similar option in the form of YouTube Red, giving users an ad-free experience and exclusive content. How might the loss of commercials impact the future of the ad industry?