Technology aimed at women is often slammed for being ‘girly’. But at a time when a gold Apple Watch could be as coveted a fashion accessory as a Gucci handbag, stylish technology has never been more sought after. Lexon Design’s ‘Fine’ collection is feminine technology without the frills.

When the BBC analysed Twitter hashtags for the main parties in the 2015 General Election, it became clear that, as one writer put it, Twitter politics is a man’s world – 75% of tweets were sent by men. But are women really less vocal? A new study suggests they may simply be using the wrong hashtags.

Cillit Bang’s long-time spokesman Barry Scott has been swept away as the brand seeks to make household chores more appealing to the modern man. But can a Flashdance-inspired ad with Hollywood production values really get blokes more excited about scrubbing their bathrooms and kitchens?

When Sheryl Sandberg, Condoleezza Rice and Beyoncé mustered their collective woman power for Ban Bossy, it was to highlight the fact that ‘bossy’ is a derogatory term for women in leadership. But research shows there are tangible differences in the perceptions of male and female leaders.