Signal10 Mar 2016
India's Gen Yers are spending more on healthy food

Of India’s 1.25 billion people, 65% are under 35. This massive proportion of the population is globally connected, with their income unprecedented for the country. And as spending shifts from staple to discretionary, health-conscious Gen Yers are shaping the future of the Indian food landscape.

India's Gen Yers are spending more on healthy food