Germans are renowned for their efficiency, so it’s probably unsurprising that when it comes to branded products – from home appliances to automobiles – they’re inclined to purchase from home-grown names. How is China-born Haier looking to muscle its way into German homes?

Feeling the glow of a World Cup win and a leading role in steering a post-financial crisis Europe, Germany has come out top in a poll annual poll measuring national brands. It marks the first time in six years that America has been toppled from prime position.

South Korea has become a solid luxury market thanks to an image-obsessed culture where status is worn externally and blending in is vital. Global brands have flooded in to tap the $10.6 billion sector, but home-grown labels are making their own mark. How’s Seoul setting haute couture trends?

Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.