In 2013, US Hispanic females had a combined spending power of $1.2 trillion. As their roles at home, in society and in business change, this group’s influence is only set to increase. How can brands use language, cultural heritage and sentiment to succeed with these Latinas?

In the US, the perfect accompaniment to watching the Super Bowl is pizza. In fact, it’s one of the biggest days for pizza orders. In 2016, Hispanics in particular played a big role in pizza sales, with a huge increase in the number of online orders made through Spanish-language platforms.

The cultural make up of America is changing. Every month for the next two decades, some 50,000 Hispanic-Americans will turn 18. With this group's immense buying power, it's set to provoke major change in the marketplace. Get ready to meet the new wave of American dreamers.

Eleven years after its debut, the Fast and Furious franchise is more lucrative than ever. The latest is the third film ever to break $1 billion in the box office. But is its success down to cars, girls and explosions? Or does it offer something no other franchise does – a cast as diverse as its audience?