Laundry detergent isn’t usually associated with minimal, monochrome design and the ‘scent of ripe green figs’, but luxury brand L’eaundry wants to change that. It encourages people to look after and wash their clothes as delicately as they care for their skin.

More than half of Brits struggle to find time to maintain a house whilst juggling work and a social life. LG claims that with the Twin Wash, laundry is one chore that'll take half the time. As convenience becomes the ultimate luxury, will people be willing to pay a premium price for it?

‘Til death us do part’ is usually reserved for weddings. But as sustainability becomes a bigger concern, it could be applied to our prized possessions, from cashmere jumpers to iPhones. But how achievable is this in a world where acquiring and upgrading are the status quo?

P&G have been accused of driving innovation too far with new product Tide Pods – even “killing” the laundry soap industry. Yet by acting like a leader, Tide Pods profitably taps into new trends and behaviours that might be the future of housework.