Native advertising has exploded over the internet in recent years. But for many consumers, figuring out what’s been paid for and what’s strictly editorial can be confusing. Nathaniel Evans, who studies the phenomenon, explains to Canvas8 why people often don’t recognise sponsored content.

How will VR change the way we book holidays? Why will we soon be WhatsApping our favourite brands? And how has time become the ultimate luxury? The 2016 Expert Outlook includes ideas from 36 of the Canvas8 Network on what to expect in 2016.

Canvas8’s 2016 Expert Outlook on communications explores whether ‘impermanent networks’ will be the platforms of choice in the future, if people are becoming more careful about what they share on social media, and how brands can listen to consumers to better suit their needs.

More people are using ad blocking software when browsing the internet, causing a real issue for sites that generate revenue from advertising. In response, Condé Nast’s men's mag GQ has begun asking readers to either turn their adblock off or pay to access its articles.