Signal9 Feb 2016
Coca-Cola and Marvel team up for a Super Bowl spot

Coke’s Super Bowl ad may feel like a trailer for a big budget action movie, but the strategy behind its design runs deeper than the mini cans it's promoting. It's demonstrative of a socially-charged brand partnership that engages audiences for longer than the ad's 60-second run time.

Coca-Cola and Marvel team up for a Super Bowl spot