More calories were consumed in snacks during the 2015 Super Bowl than at Thanksgiving dinner in 2014. Snacking in the US is at an all-time high, with 91% doing it daily. So why is the 'little and often' habit replacing traditional meals? And what does the average American really want from a snack?

Christmas is coming up, and everyone, including retailers, knows it’s a great excuse for excessive eating and drinking. That’s why shelves are being packed with classy Christmas crisps, as brands release increasingly posh packets to win over indulgent snackers during the holiday season.

The snacks market is booming, and discerning consumers want to be inspired and surprised as they seek more than the usual nutritional sustenance or standard tastes. What they really want to consume is an emotional connection.

Dessert is an after-dinner staple for many Americans; a scoop of ice cream or a chocolate cookie. But unhealthy treats like these can make falling asleep difficult. Nutrition bar creator NightFood is helping people break the cycle with an alternative late-night snack that's better for you.