Airbnb’s popular home rental model has spawned a wave of spin-off start-ups, from cleaning services to listings managers. Among them is Flatbook, which covers its users’ rent while they are away to make subletting easy. How’s its hotel-like service become a hit with students, families and landlords?

Day rates were once only found at seedy motels, but Barcelona-based start-up ByHours is partnering with high-end hotels across Europe to offer short stays to the next generation of business travellers looking to freshen up, take a nap and reply to emails before an important meeting or afternoon flight.

As people grow accustomed to new levels of convenience, there’s an increasing demand for brands to stamp out the little irritations. Author and thinker Adam Morgan explains how the modern challenger brand finds its footing.

According to the world of online dating, coming across as an arse to some can make others love you more. If having haters makes those who like you like you all the more, does the same psychology apply to our relationships with brands? And does it actually pay for a brand to rub part of its audience up the wrong way?