While luxury brands move away from the ‘stuffy’ traditions, a new breed of hotels that spans the entire price spectrum is competing to meet the needs of the digitally dependent Millennials. But how is such a long-standing industry redefining itself to meet the needs of Gen Y?

Tired of ‘authentic’ camping experiences (often marred by mud and rain), festival-goers are increasingly choosing to glamp instead. Providing portable, stackable rooms fashioned from converted shipping containers, Snoozebox is a premium service putting people at the heart of the action.

Hub by Premier Inn is a new hotel concept that aims to bring the connected home to temporary accommodation. Targeting Millennials, the urban hotel chain allows people to check-in, control the room temperature or find the best local bar through a dedicated companion app.

Plas Curig is Wales' only five star hostel, and has been dubbed by reviewers as 'the poshest in the UK'. Featuring beautiful interiors, a log burning stove and private bathrooms, Plas Curig is a far cry from the basic and cramped accommodation associated with the traditional hostel.