The Apple Watch launched in April 2015 with an array of sensors to measure a user’s pulse, movement and location. Touted as a health and productivity aid, the watch is the most mainstream product to gather bodily data in the form of biometrics. But should brands know our every measurement?

How often do you get your hair cut? When was the last time you ate out? Do you subscribe to Netflix? Questions more akin to filling out online dating profiles will soon be asked by mortgage providers across the UK. But is it another case of a step too far for big data?

The ‘Right To Be Forgotten’ ruling has presented Google with a unique challenge. How does a search engine decide whose requests to be ‘forgotten’ online are granted? To help figure it out, Google hired a philosopher who believes our entire notion of personhood requires revision.

Over 60% of Brits want to see more CCTV in their local area, but 86% of internet users have taken steps to remove or mask their digital footprints. With such a difference in attitudes, we're living in ‘the privacy paradox’. But if we care so much, why do we share so much?