Amidst the sexualised wallpaper of contemporary culture, are teens, parents and teachers alike losing sight of real sex in favour of pornified and potentially damaging ideals?

At New York Men’s Fashion Week, every designer hopes for a chance to stand out from the crowd. For cult British designer JW Anderson, it was an unconventional choice of media platform that got people talking; he streamed his show live on infamous hook-up app Grindr.

The majority of feminine hygiene products aren’t exciting, but with the corporations responsible for making them barely changing over a century, do women have much choice? Period panty start-up Thinx says yes, offering a friendlier, cheaper and cooler way to sail through that time of the month.

Overflowing champagne bottles, foamy shower scenes, models in pillow fights. The sexy tactics used to flog products are well established. Yet with an increasingly feminist culture and studies showing that such imagery can impair our ability to remember what’s being advertised, does sex still sell?