Beer ads have hardly been bastions of gender equality over the years, with Bud Light forced to apologise in April over the use of its seemingly consent-devaluing slogan, ‘The Perfect Beer For Whatever Happens’. The brand is now hoping to set things straight with a ‘gender-friendly’ campaign.

Beer consumption in Japan has declined from 7 billion litres in 2000 to just over 6 billion in 2014. Can microbrewery Yo-Ho Brewing shift people’s perceptions of handmade alcohol, and appeal to health-conscious youth with its Japanese tweaks on American craft beer?

Facing poor growth in Western Europe and North America, beer manufacturers are looking to quench a new thirst. And as Asia emerges as a new market with significant room for growth, brands are focusing on establishing a first mover advantage in Southeast Asia, starting with Myanmar.

Did you know the third Thursday in November is the Beaujolais Nouveau holiday? It’s the day the cheap ‘flash-fermented’ wine from the south of France is released for public consumption. And in Japan, drinkers are taking it to their heart, shipping in the cheap red wine en masse.