Do Germans still booze on beer and snack on sausage? Does beauty still equal blonde hair and blue eyes? In our 2015 cultural snapshot of Germany, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across 11 sectors.

One in three teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren't influential as they used to be. Today's teens want inspiration from cool kids who could easily be their mates.

The attraction of technology is that is frees people from a more burdensome way of doing things. But as the use of digital devices increases, people are letting technology regularly disrupt their daily lives. And it's evident in the way that kids are using social media.

Nearly 75% of online adults use at least one social network, of which there are now over 200. German social networking app INLOPE focuses on uniting those with shared interests and shared localities. Are we seeing a move towards the hyperlocal and longer-lasting connections than the notorious Tinder one night stand?