The greenish-blue mark left by a cheap ring is something many women are familiar with. Those tarnished pieces of jewellery turn any box into a multi-coloured treasure trove, but many women are now looking to invest in quality pieces – and mid-priced jewellery seems to be the answer.

Current jewellery trends include dainty bracelets, rose gold rings and metallic feathers on the upper arm, foot and neck. But in some cases, there’s no real jewellery, just fake tattoos. Brands like Orelia have seen demand for their ‘fakies’ soar, but what’s the appeal of something so temporary?

Should luxury brands be digitising? Should they be championing sustainability? What do customers expect in-store? As part of our Expert Outlook 2016 series, we speak to three experts about the value of experience, customisation and increasingly time-poor luxury consumers.

The luxury goods market is worth €224 billion, so it’s no surprise that when it comes to change, many top-tier brands see no point in fixing something that doesn’t seem broken. But has a conservative approach to brand messaging grown stale? And how does luxury fit into a world of tweets and likes?