You’re sitting round the table with a few friends, about to pour the first drinks of the night. No one wants to pick the music – god forbid they get it wrong – so you select one of Spotify’s ‘party’ playlists. Two tracks in, an ad pops up for Absolut Vodka; Spotify sensed you might be getting boozy tonight.

You can stream the latest series of The Walking Dead via Netflix, and listen to Prince’s new albums via Spotify. In today's connected world, people subscribe to services for music, films, food and even fresh pants. And now Jukely is bringing the model to live entertainment.

Is time-shifted viewing the norm now? Has piracy had its heyday? How are the ways we consume media set to change in 2016? As part of our Expert Outlook 2016 series we speak to three media and entertainment experts about the future of the big screen, the small screen and everything in between.

After years of growth, the music streaming market has reached a turning point; Beats Music and Rdio have closed, while Spotify is facing up to higher licensing fees. Deezer has partnered with BandPage to let users to buy tickets and merch from artists, but can it please both fans and musicians?