Over 30% of people are interested in buying a smartwatch, but their unwieldy design and poor functionality have put many off. Motorola’s offering hopes to appeal to the masses with a conventional aesthetic and integration of Google Now. Could it finally normalise the smartwatch?

In 2014, wearable tech became a hot topic, from NFC rings that unlock your car to the rise of collaborations between tech developers and high-end fashion designers. But forecasts suggest tech accessories are set to take a back seat, making way for wearable garments.

The Adidas 'mi adidas' programme has long given people the option to alter the colours of classic Adidas items and create truly unique sportswear. Now, through a collaboration with Instagram, photo printing has been added to the equation, pushing the boundaries of personalisation.

In just five years, Shoes of Prey customers have personalised over 10 million pairs of shoes, from ballet flats to gladiator heels, and annual revenue is nearing $10 million AUD. But what makes designing your own pair of snakeskin peep-toe wedges so appealing to Australian women?