Signal27 Oct 2015
East Midlands Trains uses data to drive ticket sales

Sitting in a stationary car on the motorway for hours on end listening to cries of 'are we there yet?' is not usually considered a holiday. So East Midlands Trains is using emails and real-time data to offer another travel option for the half term. Can it get people back on the trains?

East Midlands Trains uses data to drive ticket sales