Picking up a last-minute party dress is easier said than done for plus-size women. The likes of Lululemon and Urban Outfitters don’t make clothes above a US 14, and the industry is losing out on as much as $14 billion by failing to serve this market. So what do curvy women want from their clothes?

“The plus-size customer is lazy, she doesn’t earn much and she doesn’t want real fashion.” According to Zahir Dehnadi, CEO of a plus-size clothing brand Navabi, this is much of the fashion industry’s perspective on plus-size – and it’s losing out on a $17.5 billion market because of it.

Fashion is having a 'plus-size' moment - and it's about time, seeing as the average American woman is size 14 (UK size 18). But what's causing this change? Most of the curvier forays into fashion have been courtesy of Candice Huffine, the ultimate muse in a 'skinny' world.

While ‘thinspiration’ may once have been the ultimate fitness motivation, we’re now more open to the idea that health can come in varied forms. Plus size model Erica Schenk has reignited the debate by appearing on the cover of Women’s Running. But is this a positive step for plus sized women?