With over 61% of people reading online reviews before making a purchase decision, it’s even more important than ever to separate the good ones from the bad. But with peer reviews and professional write-ups often having contrasting opinions, who should we trust – and why?

Natalie Massenet, founder of Net-a-Porter, has been touted as ‘the woman who changed the way we shop’. Now, she’s at it again. In a bid to take a slice of the 36% of online purchases made via mobile, Massenet is launching The Net Set; the world’s first mobile, shoppable social network.

From red-carpet retail rundowns to MTV’s Cribs, people want to know what celebrities are wearing, watching and reading. Minimums is a start-up making the most of this desire, allowing people to view and buy ‘the most interesting possessions of the world’s most interesting people’.

A generation of Chinese women have grown up without sisters to confide in, share their experiences with, or tell them what’s cool. They might be using social media as a stand-in; social commerce and photo-sharing site Itugo now has 15 million users. But what makes it so popular?