Tampon subscription service HelloFlo has won millions of fans by rejecting euphemism in favour of hilarious honesty. But what does its humorous take on being a 12-year-old girl tell us about what we really want from our most intimate brands? How honest is too honest?

“You can still like fashion and be a feminist,” says Mother's Katie Mackay. But with enduring stereotypes, the 'taboo' topic has often been avoided by women's magazines – until now. Can a new campaign by fashion magazine Elle 'rebrand' feminism?

80% of the world's eyewear brands are designed and manufactured by a single company. In 2010, a start-up eyewear designer with a revolutionary e-commerce platform set out to disrupt the marketplace. Where is Warby Parker headed next?

TOMS is famous for donating one pair of shoes for every pair sold. The company is now venturing into the coffee industry by pairing up with international charity Water for People. TOMS hopes to create lifelong customers by selling itself as a movement rather than a brand.