A glimpse into the life and mentality of young people in Korea, aged between 15 and 24.

For the last decade, Chinese magazines, sites and government bodies have been labelling unmarried women over 27 as sheng nu –‘leftover women’ – in a bid to counter a social trend seen as destabilising society. But who are these leftover women? And why should brands be paying attention to them?

‘No sex please, we’re Japanese!’ Sensational headlines suggest that Japan’s sexual appetite is waning; half the population aren’t having sex. But as a country that boasts more sex establishments than there are McDonald’s outlets in America – with 1.4 million couples visiting them daily – is this lack of libido a myth?

According to a poll in the US, 69% of Millennials believe that society will be just as well off if people have priorities other than marriage and children. But while it's a large figure, the differences of opinion within Gen Y are strongly tied to their income and wealth.