Signal3 Aug 2015
Havaianas wants to be more than flip-flops

Since its birth in 1982, Havaianas has built an impressive brand around its flip-flops, synonymous with the beauty of Brazilian coastlines and a laid-back lifestyle lived out on sun-soaked beaches. But now existent in 100 countries, how is the brand appealing to the masses all year round?

Havaianas wants to be more than flip-flops