Everyone knows that excessive sun exposure is harmful, but people continue to indulge in long, luxurious tanning sessions. A new campaign takes advantage of our Wi-Fi addiction to give people an incentive to keep out of the sun – free Wi-Fi that only functions in the shade.

During the summer, Brazil’s beaches get overcrowded - a nightmare for parents trying to keep an eye on their kids as they splash in the sea. To protect more than skin, Nivea has launched the Sun Block print advert that turns into a wristband for parents to track their kids.

Technology aimed at women is often slammed for being ‘girly’. But at a time when a gold Apple Watch could be as coveted a fashion accessory as a Gucci handbag, stylish technology has never been more sought after. Lexon Design’s ‘Fine’ collection is feminine technology without the frills.

Are traditional watches under threat of extinction by the evolution of the smartwatch? Or is the mechanical timepiece truly timeless? Apple’s iWatch is making stalwarts like TAG Heuer and Swatch rethink, so what do we really want to wear on our wrists?