From mind-boggling skyscrapers to high-end luxe boutiques, the Middle East has long been recognised as a destination for supercharged luxury experiences. And even at a time when geopolitical concerns are rife, major luxury hotel groups are still forging on with expansion.

Middle Eastern tourists spent £888 million in London in 2014, leading many luxury retailers to offer VIP treatment around Ramadan, including Arabic speaking concierges and chauffeurs. What’s this group’s ideal shopping experience? And how can brands target consumers that already have it all?

The UAE has a highly diverse population across its seven Emirates, but there's still a strong sense of pride in a shared national identity. To appeal to its well-travelled citizens, brands are proving their commitment with tailored products, events and social engagement.

From the fashionable Mipsterz to the ‘Happy Muslims’, the latest cultural movements in the Islamic world have been well documented across social media. With a global population of approximately 1.57 billion, what are the implications for brands trying to reach modern Muslims?