While many American fast food chains have set up shop in India, reinventing themselves in the process in order to appeal to local tastes, Domino’s stands out as a brand that’s gone one step further. Carefully balancing local tastes with the Western flavour that people associate with pizza, Domino’s has engineered a 72% slice of the market.

“Forgettable” is hardly a report people want to hear from reviews of a $250 meal from a Michelin-starred restaurant, but thanks to the wild west world of online reviews, no kitchen is safe. In Japan restaurateurs are furious, as negative reviews take knock-on effects for their businesses.

From controversy surrounding McDonald's 'chicken', to a literal shortage of french fries, fast food in Japan has a far-from-pristine reputation. Combined with increasing consumption taxes, it is any surprise the Japanese are opting to eat at home instead?

Beer consumption in Japan has declined from 7 billion litres in 2000 to just over 6 billion in 2014. Can microbrewery Yo-Ho Brewing shift people’s perceptions of handmade alcohol, and appeal to health-conscious youth with its Japanese tweaks on American craft beer?