With over 61% of people reading online reviews before making a purchase decision, it’s even more important than ever to separate the good ones from the bad. But with peer reviews and professional write-ups often having contrasting opinions, who should we trust – and why?

In a hyperconnected world, the ability to communicate with society at large has been democratised, whether you're a professional journalist or a top commenter. How can so much noise be filtered without impeding on freedom of speech?

When you see an angry customer in a store yelling at an employee, you know it’s not good for business. But new research suggests that brands should actually be keeping an eye out for those who don't say a word – in the long run, their anger is likely to be far more damaging.

According to the world of online dating, coming across as an arse to some can make others love you more. If having haters makes those who like you like you all the more, does the same psychology apply to our relationships with brands? And does it actually pay for a brand to rub part of its audience up the wrong way?