Financially-empowered mums have become the driving force behind India’s $12 billion baby care industry. Specialist retailers have now set up shop promising to better serve this segment with improved prices and convenience. But will this be enough to win the hearts and minds of these shoppers?

New mums are older than they’ve ever been. They’re also better off. With the 2.4 kids standard fading, are today’s babies being born into a lap of luxury where only the best will do? If so, how can brands align with this quality-not-quantity approach to family life?

With an increasing disposable income and a rapidly growing baby population, India's mother and child care market is set to explode. And various international brands – from Johnson & Johnson to Philips Mother and Child – are tapping into this increasingly lucrative market.

Nearly 70% of Indian marriages are arranged by relatives, but matchmaking has gone online – where the profiles of potential partners can be pored over in detail. Perfiniti assesses the compatibility of potential couples. But will it prove popular with Indians looking for love?