For a generation accustomed to the immediacy the internet provides, logging onto Netflix can prove frustrating – why isn’t Interstellar on there yet? Why only the first three seasons of The Walking Dead? Perhaps that’s why one of Netflix’s biggest threats is piracy app Popcorn Time.

Web designer Alex Cican is letting Millennials find out just how much time they have spent watching their favourite TV series. Visitors to tiii.me search for a show and choose the number of seasons they have watched, and are shown exactly how much time they have spent watching it.

Buzz around TV shows like Breaking Bad is leaving non viewers feeling left out, spurring them to catch up on services like Netflix (often in marathon sessions) just in time for the broadcast finale. What does marathon viewing mean for television?

We've never been so interested in TV shows - but we aren't watching TV. Instead, we're turning to online video - whether it's Netflix or YouTube. But new technology isn't solely responsible – a wider shift in lifestyles is creating a natural path towards hyper-diversification.