While selfies have already been condemned for provoking paranoia and vanity amongst teens, the latest demographic to feel the strain are a little older. Desperate to perfectly, document gleaming new engagement rings, self-conscious brides-to-be are investing in hand-lifts.

Knowing millennials’ love for documenting major events on social media, The W Hotel in New York is offering a ‘Social Media Concierge’ for weddings. For $3,000, the hotel will set up a wedding blog, live tweet, make Vines and encourage guests to use the proper hashtags.

Around 40% of Gen Y think “'til death do us part” is no longer relevant, and more are saying “I don't” to tying the knot. Fusing their love of tech with real-life romance, the Facebook generation is ‘beta-testing’ marriage. But what's driving them to put commitment on probation?

Something old, something new, something borrowed… and blue skies, if possible! Getting hitched should be a celebration full of joy and love, but bad weather can put a real damper on the big day. What if you could pay to keep the rain away?