New mums are older than they’ve ever been. They’re also better off. With the 2.4 kids standard fading, are today’s babies being born into a lap of luxury where only the best will do? If so, how can brands align with this quality-not-quantity approach to family life?

Many fear that helicopter parenting leads to a mollycoddled, risk-averse generation that lacks real socialisation – hindering their creativity, success and happiness. But how are parental roles changing? And what can be done to take back control?

Mums are getting excited about flash sales site Zulily, and it’s not hard to see why. Constant discounts, 9,000 new items posted daily and ‘buy-it-now’ emails are selling them everything from yoga pants to fridge organisers, attracting four and a half million customers in five years. Will this success last?

It's been 21 years since Amazon launched, revolutionising the way people shop online. But with a business model that uses subscription fees and dynamic pricing to prioritise low prices over high-speed shipping, is online shopping club Jet set to overthrow the e-commerce giant?