Playing away is on the rise, thanks to the internet. People aren’t necessarily cheating, but they're using discreet dating services to keep abreast of their options. It's no surprise, then, that Ashley Madison – the dating site for those already married – is doing better than ever.

Until the ’80s the notion of romance didn’t really exist in China. But now, Roseonly, a luxury florist, is not simply selling roses to lovers but insisting that its customers define themselves as soulmates. How did schmalz become so popular in a country with a flourishing mistress culture and creeping divorce rate?

From the NSA scandal to the ‘white lies’ people often tell themselves, the world seems riddled with more deceit than ever. We sat down with acclaimed behavioural economist Dan Ariely to learn more about the driving forces behind dishonesty.

The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.