Signal18 Mar 2015
Coke unveils ‘one brand’ marketing strategy

From standard Coke to Cherry Coke, Vanilla Coke to Diet Coke, Coca-Cola has always ensured there's a flavour for every palate. Having recently added stevia-sweetened Coca-Cola Life to the family, how will the company's ‘one brand’ strategy help consumers identify the best variant for themselves?

Coke unveils ‘one brand’ marketing strategy