From the thousands of photos we have stored in our iPhones to that empty garage, we all have assets that are underused – and ripe for the selling. It’s not just a sharing economy, it’s a selling economy. But do we really want to monetise almost every aspect of everyday life?

In November 2014, Snapchat announced a partnership with mobile payment company Square that let people transfer money between accounts on the ephemeral photo-sharing app. Initially launching in the US, any user over 18 with a debit card will be able to transfer money.

Snapchat’s new Discover feature enables media companies like CNN, VICE and ESPN to engage with users by posting summaries of newly published content on a sharing platform formerly reserved for selfies. The content is refreshed every 24 hours – consistent with Snapchat’s platform.

Hedonism is taking a dark and dirty twist: seedy is cool, erotica is mainstream, and taboos are being overturned. But in these fantasy worlds, are we really as liberal as we think we are?